One crazy idea. Bulgaria's first hot pepper farm.
In 2011 Hristo brought home a handful of chilli seeds and swore he'd grow the hottest peppers in the world in Bulgaria. We, his family, laughed. Fifteen years later we run Люта Ферма, the country's first hot pepper farm, and the Hot Farm brand ships from Strashimirovo, near Varna, across Europe.
For crazy ideas that turn into something real
Hristo didn't quit. After endless hours of reading, trial and stubborn work, our yard held over 300 chilli varieties within a year. What started as a hobby became a family obsession, and the seed of Hot Farm was planted.
From hobby to production
We converted the greenhouses, planted them entirely with chillies and built a small production facility. In three months Hristo and Darina developed 39 unique recipes, and they are still the heart of our range today.
What began as 900 m² is now 16 acres under cover with more than 80 chilli varieties. We still do every step ourselves, from the seed to the sealed jar.
We put Bulgaria on the hot map
Hristo bred "Bulgarian Sense", the hottest Bulgarian chilli. It's officially certified and listed in the EU catalogue of vegetable varieties. For us, it's the pepper that says best who we are.
- Parents
- Trinidad Moruga Scorpion × Red Habanero
- Heat
- ~200,000 SHU
- Taste
- Very hot with bright citrus aroma
- Creator
- Hristo Rodinov · Hot Farm
Five people, one farm
- HristoFounder · Grower · Creator of Bulgarian Sense
- DarinaRecipes · Production
- ElenaBrand · Export
- SlavenaOperations
- StoyanFarm · Logistics
A simple family philosophy
- Work is strength
- Love what you do
- Quality is in the small details
- Nature is our partner
- Hot is joy, emotion and health
Natural heat. No shortcuts. No added capsaicin.
100% natural
No GMO, no preservatives, no colourings, no artificial additives. Every skin and seed removed by hand to protect sensitive stomachs.
All under one roof
Every December we pick our own seeds. Later we cook slowly over low heat, then fill and label each jar right here on the farm.
Mild to extreme
From gentle Jalapeño jams with no added sugar all the way to 2,000,000+ SHU Knockout sauces, plus the Hot Tour & Tasting Hall experience here on the farm.
Made in Bulgaria. Made with love.
Looking back, we can't help but smile. Hristo's crazy hobby grew into a family business, and today our jars travel to shops and kitchens all over Europe. Each one still carries a little of that story.
With love, the Rodinovi family
