One crazy idea. Bulgaria's first hot pepper farm.
In 2011 Hristo brought home a handful of chilli seeds and swore he'd grow the hottest peppers in the world in Bulgaria. We — his family — laughed. Fifteen years later we run Люта Ферма, the country's first hot pepper farm, and the Hot Farm brand ships from Strashimirovo, near Varna, across Europe.
For crazy ideas that turn into something real
Hristo didn't quit. Endless hours of reading, trial and stubborn work — and within a year our yard held over 300 chilli varieties. What started as a hobby became a family obsession, and the seed of Hot Farm was planted.
From hobby to production
We converted the greenhouses, planted them entirely with chillies and built a small production facility. In three months Hristo and Darina developed 39 unique recipes — the core of the range we still make today.
What began as 900 m² is now 16 acres of covered growing area with more than 80 chilli varieties, run in a fully closed cycle: from seed to finished jar.
We put Bulgaria on the hot map
Hristo created "Bulgarian Sense" — the hottest Bulgarian chilli, officially certified worldwide and registered in the EU catalogue of vegetable varieties. It carries the true spirit of our brand.
- Parents
- Trinidad Moruga Scorpion × Red Habanero
- Heat
- ~200,000 SHU
- Taste
- Very hot with bright citrus aroma
- Creator
- Hristo Rodinov · Hot Farm
Five people, one farm
- HristoFounder · Grower · Creator of Bulgarian Sense
- DarinaRecipes · Production
- ElenaBrand · Export
- SlavenaOperations
- StoyanFarm · Logistics
A simple family philosophy
- Work is strength
- Love what you do
- Quality is in the small details
- Nature is our partner
- Hot is joy, emotion and health
Natural heat. No shortcuts. No added capsaicin.
100% natural
No GMO, no preservatives, no colourings, no artificial additives. Every skin and seed removed by hand to protect sensitive stomachs.
Closed cycle
Own seed selection from December, slow low-temperature cooking, jarring and labelling — all under one roof.
Mild to extreme
A range from gentle Jalapeño jams (no added sugar) to 2,000,000+ SHU Knockout sauces — and the Hot Tour & Tasting Hall experience on the farm.
Made in Bulgaria. Made with love.
Looking back, we can't help but smile. From Hristo's crazy hobby to a family running Bulgaria's first hot pepper farm and stepping onto the international stage — every jar carries that journey.
With love, the Rodinovi family
